Week 5 - Blog 2: Ch 10—Strategic Alignment
Strategic alignment, ahh…quite possibly the very thing that makes or breaks a company, especially start-ups. This is the factor that forces any business owner to say, “You mean I really have to do what I say?!” Making a product or providing a service looks good on paper, but whether or not one is successful is determined by his or her strategic alignment, and it’s a lot of work. Internally, everything must be configured within the company to “maximum efficiency” so it can provide or make whatever its product; that means phone systems, customer service routing, computers, automated-systems… basically, if “customer service” is your motto, you better have everything you need up to date and set in place in order to differentiate yourself from the competition.
This concept/section is so relevant with me because I have seen numerous companies fail and go under due to lack of superiority and knowledge. At the same time, I’ve seen a few companies make it big right here in the bay area. I used to think it was because these people/company owners just got lucky and were in all the right places at the right time. No, it wasn’t luck, it was because they were just smarter than the competition and had a strategy.
last day to blog
14 years ago
Good post...I like the conversational tone you write in. It sounds like you have seen both ends of the spectrum in terms of strategic alignment as far as companies failing and achieving success. I can't wait for school to be over so that I may hopefully help a start-up company achieve a competitive advantage. Or be hired by a established company that needs help maintaining it market share and fall to the pressures of the competition. The ultimate goal of every company is to achieve that level of "maximum efficiency" and I can't wait to be a part of that process.
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